Digital Marketing Agency Dubai, SEO Agency Dubai, SEO Companies Dubai, SEO Expert Dubai, SEO Services Dubai

What Is Negative SEO And How To Counter It?

July 18, 2017 434 comments

The negative SEO means that the procedure opposite to the optimizations that are done on search engines by the SEO Agency Dubai. In this, the ranking of the website will decrease not because that the SEO companies are not doing their job properly but this happened when the competitors of your business apply the dirty tricks department that are capable of wreak havoc on the ranking so that companies ranking will increase in comparison top yours. There are several ways that are applied to the negative SEO techniques so that it will lower your page rank on search engines. Theses procedure are not going to drastic drop in the ranking of the unscrupulous competitors.

The negative SEO is basically the off-page Search engine optimization done by the SEO Company UAE professionally. This is done to perform unusual activities like the unnatural link building, reposting and content scraping. In few cases, the on-page actions are also performed like the hacking and the content modification is going to defect and hurt the actual ranking of the site.

Below are the various negative SEO are explained that may be practiced by the people to effect the services of SEO in Dubai.

Negative SEO practices on Off-Page

The Search Engine Optimization Dubai companies are working hard to increase the ranking of their client’s site. But some competitors are working on it to lower. In the off page negative SEO, the website ranking is disrupted without modifying its internal elements. Here are the below methods that are used for negative SEO.

Spammy link farms

The Top SEO Companies in Dubai are practiced good techniques to increase the traffic and the ranking of the sites. The few spammy links that are applied to a higher rank site will not affect. The negative SEO practice assaults that are usually link farms that are interconnecting with the sites by using the identical anchor text.

The text that is used in anchor may be unrelated to the attacked competitor’s website but a niche keyword is used to make it look like the manipulation of the owner. There is no way existing to prevent the site from such attacks but you can avoid by keeping a sharp watch on the links and the referring domains using the SEO SpyGlasss tool.

Scraping Of content

The other methods that are used by the competitors to lower the ranking of your site are by copying the content of the site and used on the other sites so that the Google algorithm detects and identifies the plagiarism and will able to rank only one website. The Google is fast and have the ability to spot the original site and will move the scrapers very express.

Best SEO Dubai Companies always used the unique and the valuable content for their sites to get good ranking on search engines. The Google use the Copyscape to recognize the copied content across the various sites. To locate the duplicate and request the webmasters to eliminate the copied content from the website the Google uses the Copyscape tool. If the tool doesn’t work properly then you have to report to Google for the copyright issues according to the SandCrestSEO consultants.

Forceful crawling

The SEO Expert Dubai is familiar with the desperate competitors and is professional to deal them. Some of the competitors try to forcefully crawl your business website that will cause the heavy load on the server. This will deny the access of the Google bots. If this will continuously going to happen than the Google will lower the ranking of the site from the ranking list.

If you are noticing that the site is becoming slow, the best way to resolve the issue that immediately reports to the webmaster or the server company. They will come to the conclusion about the unresponsive or unavailable of the site and reason of the extra load. After coming to conclusion they take the appropriate action to block the unwanted crawlers to make it user-friendly.

What-is-Negative-SEO-Backlink

Negative SEO practices on On-Page

The negative SEO done on the off page tries to drop the ranking from the outside source of the site while on page negative SEO is more deadly. For this, the Digital Marketing Agency Dubai that delivers best and professional SEO Services UAE should be hired. This is because this involves the hacker accessing the site and makes the unwanted changes that can affect the ranking on search engines badly.

Here are some common methods that are done for the on-page negative SEO.

Edit the web-content of site

The SEO Services in Dubai delivers the unique and accurate content for the website that helps in ranking. If someone accesses the site in an unauthorized manner and altered the whole content badly will definitely going to affect the site ranking and traffic. The changes that are performing by the unauthorized source are difficult to spot because they merely added the spammy content and hide it very carefully in the HTML code. This is the not apparent for you unless you are going to investigate the site code completely.

Some of the high authority sites may examine that their pages may redirect to another site and are used for the boosting of the site’s rank. For this, you are also going to receive the Google penalty for the redirecting of the website that is malicious. View the website on daily basis or using the tools such as WebSite Auditor makes you alert for auditing.

De-indexing of site

The hackers or the desperate competitors may don’t want to index your site on google. They are going to do it by making the small alteration in the robots.txt file of the site. This will make the site disappeared from the search pages results and the SEO UAE strategies will fail and the traffic of the site will go down.

Conduct the ranking checks on the regular basis that will go to inform you of any site de-indexing. You can also monitor them by using the tools like Rank Tracker. This will show all the notifications with the help crawl statistics from the Google search console. With this, you can also check the robots.txt integrity.

Hacking

If Google comes to know that the business site of your hacked by some unauthorized person, it may remove the site from the ranking and add the warning to the listing of search that does not click on the entry.

Conclusion

Negative SEO whether it is on-page or Off-page can seriously put the bad impact on the traffic, reputation and the ranking of the site. The only way to stay on top is to hire the services of the professionals that monitor the site behaviors and statistics constantly like InLogic UAE. This wills definitely going to keep you away from all sorts of troubles.

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