Digital Marketing Agency Dubai, Digital Marketing Services Dubai, SEO Agency Dubai, SEO Companies Dubai, SEO Expert Dubai, SEO Services Dubai

Ultimate Guide to Setup Google Analytics Admin

June 21, 2017 2,440 comments

If you are looking for the insight into marketing performance than the best useful tool available is Google Analytics. The tools hence not a user-friendly and is a quite complex for the beginner to take an initiative. The SEO Services UAE deliver by the experts are familiar and are using the Google analytics tool perfectly.

If you want the insights to bring extraordinary results from the marketing services, normally you search for the Digital Marketing Agency Dubai. But if you prefer to do on your own, you have to go through the numerous set of Google Analytics admin settings. Not only has this but also customized the reporting. This will assist you in the well-tuned stream coming from the audience for performance and data metrics.

In this article, you come to know about the Google Analytics settings. It is explained in detail how and when to use them to get the best marketing efforts. The SEO Agency Dubai is also practicing them and has a check and balance about the marketing performance.

 

To start with Google Analytics, you have to log into the account. After login to the account click on the Admin tab present at the bottom of the left menu. When you reached there, you are going to view the admin settings menu which is divided into different three columns into following;

  • Account
  • View and
  • Property

Account Level Settings

In Google Analytics, the account is the highest level of the organization account structure. The properties and views are organized through and under the account-level settings. Here are the few available settings that are done by SEO Expert Dubai.

Account Settings

The account setting is applied to your entire account of Google analytics. In this setting, it includes the name and the ID of the account. After defining the name and account ID the next step is the Data Sharing Settings. In this setting, you have to choose the sharing information you want to share with Google. In this actually, the user is sending confidential data to Google to improve its services. In this, there are following four available options.

  • Google Products and Services
  • Technical Support
  • Benchmarking
  • Account Specialists

User Management

It is an essential and important feature because this feature provides you the different levels of the user’s permissions of Google Analytics account. In this you also allow the teams to access some sort of analytics to certain areas. For this, you have to send an email to invite. The user management allows four types of available permission:

  • Manage Users In this, you will manage the users that which team member to add new users or eliminate existing users and set the permissions.
  • Edit In this phase, users will edit and change all settings of the GA account.
  • Collaborate it is a little bit secure and restricted access as compared to the first two phases. It allows the users to create, share and collaborate on the personal assets.
  • Read and Analyze In this, user is able to view all the reports present in the GA account. This means you can analyze the data but are not allowed to edit and change any sort of the settings. The users can also create and share their personal assets.

Filters

You can set the filters on the account level. The Top SEO Companies in Dubai are using the filters for many reasons, one of the examples that they exclude the team member’s IP addresses from the Google Analytics account so that they are not able to count the visits in the reporting data. They can also eliminate the traffic from certain ISP domains. The best is to exclude the IP address from any of the Google Analytics traffic. To find out the IP address, you can use the whatismyipaddress.com.

Change the History

In the account, the history of all changes is made. In this, you come to know that who and when was given the permission or what are the goals were set, etc.

Trash Can

When you delete something from the account it directly goes to the trash can and stays in the can for the 35 days until it is permanently deleted. This trash bin is useful when you deleted something from the account accidentally you can retrieve it easily.

Property Level Settings

There is a total of 50 properties in each account. A property can be your blog, website, mobile app or subdomain. All properties in the account have a unique ID and a tracking code that is used by Google Analytics. These are used to send and collect the data to the right property. The SEO Company UAE is also practicing the property level settings to expand the business of their clients.

Property Setting

In this, you are able to track the IDs, the names of the property and the URLs to connect to your GA account.

User Management

In this, you are going to set the user permissions or management rights for the specific properties under the account.

Tracking Info

In this, you are able to view the tracking code or the code that is added to the site so that your site can easily be tracked by Google Analytics. Data is collecting for advertising the features through which you are allowed to turn on the data collection for the remarking purpose. You can also create custom reporting for the AdWords. This helps out in SEO in Dubai.

Referrals Exclusive List

It is used to exclude the traffic that is coming from a certain domain, for example, your own website domain. If you do so then the GA enables to add your site domain as a source of the referral traffic.

Search Term Exclusion List

You can add search terms and the keywords that are used in the Google Analytics to recognize as direct instead of search traffic. Probably this would be the company name and domain name. Here you can add keywords such as razorsocial.com or razorsocial.

Product Linking

In this setting, you link your Google Analytics account with the AdWords, AdExchange, AdSense, etc. It helps you in tracking the ads performance in GA. If you do not prefer the ads on the site then you can skip this section of the settings.

PostBack

It is used for mobile apps. It is used to track the mobile app installs. You set the post back for the application and Google will going to periodically reach out to check that if there is any app installs or not. When you are able to view the install, you come to know the information about the ads network support. It will track the installs automatically. These settings are used by the Search Engine Optimization Dubai to make the worth of their customer’s business.

View Level Settings

These settings will help SEO Services Dubai to customize the data of the specific property in the various views so that it will help in analyzing the different data segments more easily. There is a total of 25 different views per property exist. You are allowed to arrange the data in views like the website data, in-app data, goal tracking, etc.

User Management

In this setting, you set the user permissions for the viewing. For the team member if you want one team member to view the viewers for only one view and nothing else.

Goals

It is the most important setting that is done in a GA account. It is the easiest and the simplest way to measure and track the various activities that you want to complete your business website. These are the important indicators for the success of the SEO UAE. One of the examples is to submit and make a purchase of a contact information form. Set the goals in GA in which you get the information such as the conversation rate of the site and number of conversations.

Content Grouping

This is an extraordinary great feature. It is basically used by the e-commerce providers. In this, it allows that instead of viewing and analyzing the individual pages it allow you to view the group of pages together for the efficient result analysis. So if you are having the e-commerce site then it means there are varieties of pages about different categories. For all the pages you have to report separately. For specifying the groups there are various ways like the content of the URL for example; shoping.com/mens/jackets

These types of sites that deliver clothing for women and men can create the two groups of the site. One group of the website is for the men and the 2nd group for women. The creating of the groups is done because by doing this you can easily define the unique identity for the pages of both groups depending on their URLs.

Conclusion

The most important Google Analytics settings are essential for the tracking, analyzing and optimization of the marketing campaigns. The above points will help in understanding the GA admin accounts settings that are company practice by professional companies like the InLogic UAE. They are reliable and effective company that delivers their services to valuable customers at the good economic cost.

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