How Do I Create an Event Tracking?
One effective technology that lets you keep an eye on user activity on your website is event tracking. You can learn much about how people use your website by monitoring particular behaviours like clicks, form submissions, and video views. You may use this information to pinpoint problem areas and enhance the functionality of your website. In this blog article, we’ll look at how to use Google Analytics, Tag Manager, and other tools to set up event tracker for your website.
Event Tracking: What Is It?
Let’s define event tracking before getting into how to put it up. Web analytics systems provide a feature called event tracking that lets you monitor particular activities taken on your website. Clicks, form submissions, video views, and other activities can be considered. It helps you keep track of user behaviours to improve the weak points of your website.
Setting Up Google Analytics for Event Tracking
One of the most widely used web analytics tools is Google Analytics, which has strong event-monitoring features. Here’s how you use Google Analytics to set up event tracker:
Develop a Strategy
Plan for the organization of your data before you begin monitoring occurrences. Select the labels, categories, and actions you’ll use, then give them a consistent and understandable naming scheme.
Enter the Code Manually
On your website, you may manually install the event tracking code. The four components that make up an event are the category, action, label, and value, all of which you define. Once you’ve established these elements, you may add the code to your website.
Employ the Google Tag Manager
Using Google Tag Manager, a free application, you can install and manage analytics and marketing tags on your website. Without having any prior coding knowledge, you may use it to set up event tracking.
Configuring Event Monitoring Using Additional Tools
Other tools available can be used for event tracking besides Google Analytics. Other useful tools are as follows:
An open-source, free web analytics program with event-tracking features is called Matomo Analytics. It can monitor form submissions, clicks, and other activities.
You can gather, purify, and manage your customer data using Segment, a platform for consumer data. With its event tracker features, you can monitor user activity through various channels.
An open-source product analytics platform called PostHog can track events. Plus, it can monitor user behaviour on your website and obtain insightful data about how customers engage with your offering.
With the help of this effective tool, you can learn a lot about how users interact with your website. You can find areas for development and optimize your website for improved performance by keeping track of particular activities. Regardless of your solution—Google Analytics, Tag Manager, or another—configuring event tracking is a simple step that may improve your website significantly.