What is a Landing Page and How do you Optimize it?
Have you heard about the landing pages design the professional Web Development Companies Dubai by following the optimization strategies? In this article, you come to know that why the landing pages are important in each of the businesses.
In this article, we guide our readers that why the landing page is important? What is actually the landing page is? What procedures are used to grow the business by using the landing page? Here is the list which clears all your queries and makes the concepts clear.
Here is the detail description of the best measures to create the website,s landing page:
What is Landing Page?
The landing page of the website is that page which is optimized in such a manner that converts your visitors of the site into customers. On this page, it may cover any topic but the main goal is to have the conversion. Design the landing page by the expert Web Design Companies in Dubai to convert the passive users of the site into actively engage an audience.
The landing page of the website is a tool for lead generation. It is considered and valued as the second step of the sales funnel. The first step in the sales are the following strategies:
- Social media campaigns
- Search engine optimization campaigns
- Emails campaigns
To promote the new building products and the services of the company you have to advertise them in an expert and professional way. You have to target the audiences on social media like Facebook by running different ad campaigns. In the campaign do add the link to the landing page with some sort of special coupons for the customers. The customers who are willing to get your services will click on the link and will become the engaged customers from merely interested. When they place they order and get the promising discount, it will be glad will be happy to get and also recommends to close relations too.
The landing page of the websites acts as the salesperson that convince the customers to make sales and make it do desired action.
Do not complicate the landing page with the home page. They are different from each other.
Home Page
The home page of the website is more likely to provide the general information of the business. It gives the basic introduction of the services and products to customers. It has the several other links to related pages which include Services, Testimonials, About Us page and contact us page links.
Landing Page of Site
It is a page which only focused on the one message that is to convert the visitors into customers. Majority landing pages of the site do not have the links because it may distract the visitors which are not good for sales. It is designed by SEO Company UAE in such way that it should coax the valuables viewers towards the informative conversation.
Different Names of Landing Pages
The landing page has the ton of synonyms. Following is the list of some popular and mostly used names of the landing page:
- Lander Gift Page
- Lead Capture Page
- Free Offer Page
- Lead Magnet Page
- Opt-in Page
- Squeeze Page
- Splash Page
There is not a big problem that what is the name given by the Top SEO Companies in Dubai to the all landing pages. But keep in mind that following three things are important in these pages which should not be neglected.
- Should be only one page
- Focus on single purpose (Conversion or information)
- Have a clear functionality of call to action
Types of Landing Page
From the research it is come to know that Digital Marketing Agency Dubai develops three different types of the landing pages which are listed below in detail:
1.Signup Landing Page of the Site
The signup of the site is designed and develop to catch the audience attention to capture the sales leads. This is the landing page with the form that is completed by the customers to proceed with their sales and purchasing.
The following are the most compelling factors that are included in the signup landing pages. Here they are:
- Visual Elements
The visual plays really important role in catching the visitor’s attention and engage on the page for the longer period of time. This is the reason Best SEO Dubai companies includes videos or a photo in the landing page to immediately gets visitor’s concentration.
- Simple Unique Headlines
You require the clear simple and easy tag line for the page which clearly explains the motive of the page to the visitors that about which product this page is?
- Signup Form
As the name of the landing page shows the page contains the sign-up form, without it does not value. It should be easy to fill and do not use the complicated data to make the visitors confused.
- Call to Action Button
The button is present at the last that tells the users information that what is the next step that is performed by them to complete the procedure.
- Social Media Buttons
In the end of the page, there may include testimonials or the social media platform share buttons for the visitors. This is a credibility element present on your landing page.
The SEO Expert Dubai is specialized in signup landing pages. They optimized all the landing pages to get more and more visitors to sign up for their services quickly. Customers have to pick any design of the landing page from the templates to make your website professionally strong. It is not the easy task to done, but this is one of the essential things that can do best for the business.
2. Clicking through the Landing Pages
It is the famous landing page time in which the sale is only one click away from the visitors/ buyers. This type of landing page brings traffic from the other pages by SEO Agency Dubai to warm up and increase the sale lead.
In this landing page, you won’t view the signup form but see a call to action button and the links that guide the visitors to take the next step.
The click-through landing page is just designed to inform the visitors about the services and the products of the brand. This procedure is adopted by the Search Engine Optimization Dubai firms whose customers do not want the visitors to fill the registration form first without knowing the product. On this page, you provide all the description of the products and the benefits and then provide the click button to redirect to the landing page. On next step, you have the signup page or the payment page to proceed your purchasing.
3. Reference Landing Page
In the website, the reference landing page is created and optimize with SEO UAE techniques to pull visitors from social media or search engines to the site. These types of the pages are self-contain and base on the single page. It is commonly be used for the small businesses and for the larger business sites, it is the collection of multiple single pages.
What can you do with the Landing Page?
Below is the list of things that can be done with the landing pages:
List Building
In the signup landing page, the emails are subscribed quickly and need to be listed. The next step of the SEO in Dubai is to add the resources that have the ability to catch the visitor’s attention and interest. Advertise this landing page of the site everywhere on the net to grow the customers list. You can also add this list feature in the coming soon products of the brands before launching to view the audience interest rate.
Contests
The contest is the great idea that catches the attention of many active users. It brings the excitement, educates and collection of the sign ups to the landing page of the site. You can also add the social media icons to make them share with their circle and expand.
Direct Sales Method
Make a landing page for the separate products to make the sales. For this purpose, you can also use the buy now button to directly offer the sales to valuable clients.
Relationship Building
To make the strong and trustworthy landing page hire the SEO Services UAE. They help in starting the conversation with the users of yours means they connect your landing page to the best content blog or the page which has the list of downloadable resources. This will increase the trust level of the visitors and they become your customers.
How to Drive Traffic to Landing Page?
The traffic is needed and is the important part in the failure and the success of the website. To divert the traffic towards the landing page of the website you have to follow the mention below three ways.
Through Paid Ads
Use the different following reliable resources to drive the traffic towards your landing page to increase the sales and profit by using the ads platform.
- Twitter etc.
By Organic Search
It is possible to divert the traffic to the page by using the organic search. If you are interested to know more techniques and tools of SEO, make a contact with the InLogic UAE. They are professionals and delivering their excellent services in Dubai.
Through the Referral Campaigns
It is better to ask and convinces the customers, visitors, contestants and the subscribers of the services to inform their friend circles about the services and the products of your company. Do this by giving them a link so that they can easily share with their belongings on different resources.
Why to Design Landing Page?
Some of the landing pages are designed from scratch and some are designed from the template. This landing page is compulsory because they help in tracking the targeted audience and help to convince them. The conversation with the customers makes them customers relax and trust your brand. So do have the landing page on your website design and development.
